TikTok has taken the social media world by storm, evolving from a platform for dance challenges and lip-sync videos into a marketing powerhouse. With over 1 billion active users , TikTok is no longer just an app for Gen Z—it’s a business opportunity that brands and marketers can’t afford to ignore. Whether you’re an entrepreneur, a small business owner, or a marketing professional, understanding TikTok’s potential can help you drive engagement, increase brand awareness, and boost sales . Why TikTok Matters for Businesses 1. Massive Reach & High Engagement Unlike other social platforms where organic reach is declining, TikTok’s algorithm prioritizes content discovery . This means that even new accounts can go viral overnight without needing a massive following. 2. Authentic and Relatable Content Wins Traditional, polished ads don’t perform as well on TikTok. Instead, raw, behind-the-scenes, and authentic content thrives. Brand...